iStyle

This project is a digital product existing in the year 2070. In this speculative future, tech paradigms converged to change the fashion industry forever. The project conveys the design of a tech ecosystem, conceptualized to reduce fashion waste by empowering the users individual style.  This project was realized in collaboration with my classmate Parmis Rabet. 

Skills Honed 

Future Forecasting
Conceptual Framework ReVisioning
Design Thinking
Conceptual Thinking
Design Research
Service Design
Wireframes
High Fidelity Prototyping
Impact analysis
User Flows
Graphic Design
Journey Mapping
Branding
Story Boarding
Audio Recording & Editing
Video Editing
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BY P+J INC.
JAIA V. MOLINA
PARMIS RABET

UX AND INTERACTION DESIGN INDS-4010- 001
DEC 18TH 2020

Let's imagine how you're going to consume your news in 2070. Augmented Reality products are ever present, and hand held mobiles are a thing of the past. This could be your field of vision, taking in the morning "newspaper", in your living room- through your non invasive NeuraLink. You find out advances in tech are finally dealing with the fashion industry's waste problem.  

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Context Cards

TIME LEAP : 2065 - 2070

Research Phase 1: Futurecasting- what is the world like in 2070?

Tech Paradigm 

Hybrid Reality

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Civic Issue

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Shopping

Change Factor

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Weather Weirding

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Future Fashion

PROBABLE 

 The fashion industry addresses industrial waste, through the use of technology. 

Rapid production technologies continue replacing craft methods of production

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Smaller, precise, and affordable sensors are embedded into fashion products.

Virtual prototyping takes over. Products don't need to go into production before they are wanted by the consumer

Manufacturing is more connected to the final consumer via IoT and Analytics.

Brands are able to collect precise user data. User optimized products kill mass market

Ai Driven Generative Design powered by user preferences

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PLAUSIBLE

As rapid manufacturing tech advances, brands can start vertically integrating. Thanks to ioT , Ai enabled customer feedback

Material science innovation disrupt the industry. 3D printed leather, and other sustainable fibers take over the market.

Blockchain, cloud computing, Ai, Data collections converge to allow all info about all products to be known to the final user

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Transparency of supply chain means consumers know the impact of the products they buy

Direct to consumer sales of custom products eliminate need for inventory

Brick and Mortar shopping is completely replaced by VR shopping

Research Phase 2:  A look into Probable and Plausible advances in the fashion industry.

Concept

Framework ReVisioning: What is possible, within that tech paradigm? Can items be valuable when their true cost is known? Can cost be more than monetary? We think so. 

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Sensors are on everything. And they keep track of all data.

Every bit of data about any item is always known.

Blockchain-Meets Fashion-Fashion Meets Blockchain.

There is total transparency (about origins, material, lifespan etc.) of all items all the time. Thank You Big Data, Thank You IoT.

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Transparency of origin for fashion goods means a value in True Cost Points can be awarded based on the impact of each item.

These points assign value beyond monetary worth. 

These points become a currency for the users. They ad up, if the item is Recycled, Reused and Repurposed, or Repaired.

These points subtract when something is made to be sold as a new item. The True Cost is more than the monetary cost.

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Through VR users can try on any hyper customized product- virtually.

 

Brands can offer endless possibilities, and test all products before any of them are made. 

AR allows users to go about their lives and Live Shop when in close proximity to an item they like, as well as eWindow shop in digital only stores.

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The Ai knows and learns user preferences. It manages all transactions and delivers all products automatically.

Ai communicates with the user and with all objects.

Ai helps the user make the the best transaction decisions: True Cost Points are used for renting, swapping, repairing and selling any item in the system.

Ai is compatible with all wearables and implanted technology.

Design Criteria  

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VR stylist 

Be stylish self, every day. On special occasions, and in daily life- Ai powered style plans ensure you're kept looking and feeling authentic. Just relax and enjoy being fashionably conscious.

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Effortlessly

Swap, Rent, Repair 

iStyle will arrange repair trips to the tailor, post unused items for swap and orchestrate fashion rentals when ever possible. At the end, taking all items back for repurposing. Reducing, Reusing and Recycling fashion goods was never so easy. 

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eWindow +

 Live Shop 

Rest assured, True Cost of your fashion is always at your reach. iStyle helps you find the best deals while earning the most points! Shop anytime and anywhere. 

Value Proposition

Outcome Map

Impact analysis

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User Flow

UX Design Phase

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Journey Maps

VIRTUAL STYLIST
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MORNING

ROUTINE

To activate the AI , she waves her right hand from side to side,  pal facing the mirror,

for 2 

seconds.

 

Mirror AI greets her

 

“Good morning Xenia” how are you dressing today?”

 

Xenia 

Commands: 

 

I’m open to suggestions. 

AI:

“How about with the menswear inspired oxfords”? 

Xenia: 

not feeling the menswear trend today, and I’m don’t want the dress anymore. 

 

Xenia 

gestures:

 

 

She fans her right hand up once, to show the next outfit.

XENIA STANDS IN FRONT OF THE CLOSET, WHICH WAKES UP ON MIRROR MODE

Xenia looks at her reflection in the mirror: 

 

That dress is nice, but 

I don’t want to wear high heels today. 

Points the index finder towards the mirror, and swipes left. 

AI:

“I will have your outfit ready in 30 seconds.”

Smart glass

turns see through,

when the approved

outfit is ready

AI:

“The temperature is forecasted to hit 35 degrees, and there will be a high UV index.

 

I’ve prepared a few breeze options, taking into account you have professional meetings scheduled. “

 

Can I start with the first option?

 

Xenia:

Sure

AI:

“They would also look great with the 

ballerina flats”

 

Xenia: 

no...Points the index finder towards the mirror, and swipes left. 

AI:

“Here’s anoption with light linen separates, how do  you like the breesy pantsuit?” 

 

Xenia: 

Much better!I like this outfit. 

 

“Would you like me to get it ready for you?”

 

Xenia 

commands with gesture:

 

Yes.Approve! 

ok hand 

gesture, with right hand. 

Smart glass

turns see through,

when the approved

outfit is ready

She closes the closet door and smart glass turns back ti mirror mode. 

 

She wears the outfit, and looks at herself. 

COMMUTES  WORK

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ENCOURAGES RENT-SWAP TRANSACTION
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AFTER DINNER

Xenia is ready to look at the style plan for her upcoming trip

 

Stands in front of the mirror, and uses Voice 

Command:

“ Show me the style plan”

AI: How about this one? This coat has no visible pockets, it’s a more minimalist style

 

Xenia uses voice command and hand gesture:

(Using the index finger and swiping from clockwise)

 

I really like that one. Let’s see the next outfits please.

 

AI:

For sure!

AI:

Certaintly 

Everything will be here by 8pm tonight. At the end of the trip, there’s a scheduled pick up for the items. 

AI: Gladly! Here are a the outfits picked for each day. The items not yet in your closet are 

highlighted.

 

Let’s start with the basics!

Rain gear is an 

absolute must during this trip. 

 

Shows Xenia outfit1

with rain coat and rain boots. 

Xenia uses Voice commands:

 

What is the True Cost for the new items on the Style Plan?

AI: The boots are made of cactus leather. They have about 100 hours of wear left, before the upper part degrades. 

You can keep them for $80, as they will only be good for the amount of time you are on your trip.

 

You will earn 500 points when they reach the repurposeing plant. 

Xenia Gestures left hand “thumbs up” and uses voice commands:

 ok,

Approve the style plan: take a swap on the coat, and buy the boots.

 

AI: automatically 

orders the items (pays and sets up delivery to home)

-Schedules a pick up at end of

Xenia’s trip

AI: The raincoat is swapped from a 

LESLIE 001

in Washington DC. 

It is made from 100% recycled PVC. It is lined with moisture wicking material, which is biodegradable.

If you purchase it, the price for it is $200, and You will loose 10,000 points. If you rent it, then swap it at the end of your trip, the coat will only cost you  $50, and you’ll earn 4,000 points.

Xenia: what are other options of rain coats? I want something with fewer pockets. Maybe more minimalist. 

ARRIVAL OF ALL ORDERS

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LIVE SHOPPING
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END OF WORK DAY

Xenia:

 

Show me the front of the dress please.

AI:

“ This workday is done earlier than usual! Would you like me to set up a ride home?”

AI:

 

Perfect! the dress is on its way. It should arrive just after dinner time.

 

Now that we are shopping. I would like to remind you about your upcoming trip to Austin. There is a wardrobe conflict. 

Xenia

 

Can you tell me more info about that white dress? 

 

AI: Yes. It is a linen-hemp blend. The brand is Aritzia, and it is in a size 8. The year it was made is 2028, and it has recently been purchased by the wearer.  

Xenia:

 

The capped sleeve  vneck is really nice. 

 

Are there any I can buy right now?

 

AI: There are 3 inactive ones in Montreal, 10 active ones in London.

All others are of a size, and fit that is not compatible to yours and cannot be altered to fit. 

 

You can: get a new one made, using the brand’s archive pattern. Or request one of the inactive ones in Montreal.

AI:

 

The Request was answered with a price: $45 dollars

 or

 

500 true cost points.

Let’s use points.

LIVE SHOPS ON COMMUTE HOME

Arrange a style purchase plan. I will look at it when we get home. 

 

AI: 

 

Got it! Let’s continue with that playlist. You’ve only got a few more blocks to go.

ARRIVES HOME

Request a to

buy one of the 

Montreal dresses. 

It’s always 

sunny in Toronto, even though it’s late in the Fall season. Xenia Decides to start walking home, to get her excersise. 

 

Voice Command:

“No, 

I am walking today.”

 

AI: I will press play to your favourite commute playlist.

Oh, crew necks aren’t for me. 

 

AI: 

This dress was made with a V neckline. The brand can also offer to alter the sleeves. Do you want to see the options?

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    Process Work    

Prototyping

Video

High Fidelity Prototyping